Who I am
Hi. I'm Stefanie (yes, with an "f").
I'm originally from the beautiful Berkshires, but have lived in the Boston area for most of my adult life. I'm a New Englander married to a Midwesterner.
Growing up, my favorite school subjects were always English and science—so it’s not probably not surprising that I’m now a writer, and that I mostly write about science.
I worked in an in-house, communications capacity at WGBH and then MIT, specifically for the Institute for Data, Systems, and Society. (My LinkedIn profile gets into the details.) My communications roles have given me tremendous opportunities to promote important broadcast programming, innovative research, and people who are changing the world. I have a strong affinity for higher education, public broadcasting, and non-profits in general—as well as a sense of curiosity and love of learning.
In late summer of 2017, I launched as a freelancer. At the time, I had two very small children, had read Lean In a few years before, and decided to lean into the direction of my own choosing. Freelance life can have its challenges, but I’m ever so grateful that I took the leap.
I am fueled primarily by coffee, the great outdoors, podcasts, and optimism.
what I Do
My work encompasses all things communications—from more traditional press releases and media pitches to social media strategy; from formal announcements and data-driven reports to creative, engaging marketing collateral and feature stories. I can write and edit effectively, find clear news angles, help identify key audiences, and tell compelling stories.
Areas of expertise include:
Writing and editing for a wide range of platforms, materials, and purposes
Proofreading materials for grammar, clarity, and style
Consulting on overall communications strategy, including advising on which communications tactics might best achieve major goals and how to integrate social and traditional media approaches
Finding news hooks and crafting pitches for media
Creating and updating website content (familiar with WordPress, Squarespace, Drupal, etc.)
Planning, implementing, and measuring social media strategies (skilled in Sprout Social and Hootsuite)
Creating print and electronic collateral (such as newsletters, brochures, posters, etc.)
Publicizing events and leveraging event promotion to help achieve larger communications objectives
Planning and executing email marketing efforts (familiar with iContact, MailChimp, Emma, and Constant Contact)
Collaborating using tools such as Basecamp, Asana, Google Docs, and Slack